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Hoyo de Monterrey owes its origin to the town of San Juan y Martínez , which lies at the heart of the Vuelta Abajo tobacco zone. Here the Hoyo de Monterrey plantation, one of the great Vegas de Primera , can be reached through a gate on the town’s main square inscribed ‘Hoyo de Monterrey. José Gener. 1860’.
‘Hoyo’ literally means a ‘hole’ and in this case describes the low-lying position of the plantation on the fertile banks of San Juan y Martínez river. José Gener, a Spaniard from Tarragona, first used the name of his vega on a brand of Habanos in 1865.